Film Trailer Analysis
Trailers are not randomly shown before a film they are carefully chosen to appeal to the same target of audience as the main feature, so a trailer for UP will not be shown before a film like Drag Me to Hell. Trailers also receive a certificate and are usually only shown with a main feature of the same or higher certificate. Shortened versions of the trailer appear in TV advertising slots and again, it is important that these are seen by the prospective audience of the film.
X-Men First Class
We are told the name of the film at the end of the trailer, because it is part 5 of the film, therefore the audience should be familiar with the name of the film already. Also because it is shown at the end it enables the audience to remember the film.
Why are we told who is starring in the film ?
We are told who is starring in the film because to make the audience aware of the high profile actors, therefore making us aware of what to expect from the film.
How is this information given to us? Why?
The character starring in the film is a well known actor so his real name have not been mentioned, just his character’s name to make the audience aware of who he is in the film.
What type of action from the film do we see?
Throughout the film the characters can be seen carrying out their individual special powers. In this clip Erik can be seen using his power to afflict pain on the officer to enable him to pass through the building, this is a use of dynamic action.
What clues does the music give us as to what type of film the trailer is advertising?
Rock music have been used in the background to indicate that it is a action film, as this creates an adrenaline rush and excitement. Also, this type of music is common amongst the younger audience which will be appealing to them.
Rock music have been used in the background to indicate that it is a action film, as this creates an adrenaline rush and excitement. Also, this type of music is common amongst the younger audience which will be appealing to them.
Does the trailer come with a voice over and if so, what can you tell about the voice being used?
The purpose of a voice over is to give the audience information regarding the film but another way of giving the audience this information is through dialogue, which have been done in the trailer in the following clip:
The voice over is of the President, his voice sounds assertive which highlights his authority and also the seriousness of the issue.
Why do you think this voice was chosen? What effect does this have?
This over voice of the President was chosen to highlights the significance of the problems taken place, as it shows that it is a serious global issue which the characters in the film will have to resolve.
How does the speed of what we see compare to watching a clip from a film? Why is this?
The speed of the trailer is much faster compared to the film because there is a lot more cuts and editing in the trailer, this is to enable as much information to be seen as possible so the audience can have an understanding of the film.
Does the speed alter through the trailer or does it stay the same?
In the beginning of the trailer it is moving at a fast pace as it quickly goes through the main information such as the characters starring in the film, but the speed then decreases as the main plot is revealed. This is done so the audience can slowly capture the information gaining their attention, it then creates excitement within the audience as they are being drawn to all the actions taking place at a fast speed.
What information are we given about the film?
The logo the of distributor is shown in the trailer which is “20th Century Fox” to make the audience aware of the company that distributes the film, this is also done to give the company credit as will as recognition.
At what point in the trailer is this information given?
This logo of the distributor is given right at the beginning of the film, so the audience are informed about who distributes the film. In addition, also this is part of the conventions to see in a trailer.
What type of audience is the trailer aimed at? How can you tell?
This film is aimed at a younger audience due to the of the captivating and bizarre characters, which have special unique powers that will fascinate the younger audience. The fact that the majority of the characters shown acting in the film are fairly young this could possibly attract younger viewers. The comparable profile is a previous X-Men film,is X-Men Orgins:Wolverine this film as they are both aimed at the same target audience as they share the same genre.
Insidious
At what point in the trailer are we told the name of the film? Why is this?
We are told the name of the film at the beginning of the trailer, this is because it is a new film and the audience need to be immediately informed of the name. The name of the film is reinforced throughout the trailer as the word ‘Insidious’ is adapted and changed into different words.
Why are we told who is starring in the film?
We are told who is starring in the film so the audience is aware of the actors playing the characters in the film, and to have a understanding of what to expect from the film.
How is this information given to us? Why?
The names of the actors starring in the film is given to us at the end of the trailer because, they are not well know actors therefore they do not have the full recognition from the audience.
What type of action from the film do we see?
Throughout the film the characters can be seen battling with things that science can’t explain, which creep up on them unexpectedly causing mischief. In this clip whilst the characters are having a conversation a strange looking demon appears over the man’s shoulder frightening the woman.
What clues does the music give us as to what type of film the trailer is advertising?
The music gives the audience the impression that the film is a horror film which is played at the end of the trailer.
Does the trailer come with a voice over and if so, what can you tell about the voice being used?
Although there is not a voice over used in the trailer the information is conveyed to the audience through the use of dialogue:
In the following clip dialogue have been used to give the audience information regarding the plot of the film; as is revealed that the main cause of the tragic and unusual events taking place in the family home is due to the son Josh.
Why do you think this voice was chosen? What effect does it have?
This dialogue was chosen to given the audience more information regarding the film, this also gives them an insight into the lives of the character's. In result, making the audience curious to want to know more information and watch the film.
How does the speed of what we see compare to watching a clip from a film? Why is this?
The speed of the trailer is much faster compared to the film because there is a lot more cuts and editing in the trailer, this is to enable as much information to be seen as possible so the audience can have a understanding of it.
Does the speed alter through the trailer or does it stay the same?
In the beginning of the trailer it is moving at a fast speed as it shows a happy family with their three young children. But the speed then increases rapidly as tragedy strikes their young son Josh, this then creates curiosity and fear within the audience as they are being drawn to all the unusual activities taking place within the families home.
What information are we given about the film?
The name of the the company that distributes the film is shown in the trailer who are ‘Film District.’
Extra information has also been given to the audience by informing them that the makers of Insidious also created Paranormal Activity and Saw.
What point in the trailer is this information given?
The logo of the distributor is given right at the beginning of the film, so the audience to informed who distributors the film, this is part of the conventions that is seen in a trailer. In addition the previous films that the makers have produced, have also been shown to the audience at the beginning of the trailer so the audience is immediately aware of what to expect from the film.
What type of audience is the trailer aimed at? How can you tell?
This film is aimed at a younger audience due to tragic plot which is frightening as well as being captivating, also the main character in the film is a young child which younger viewers can relate to. This comparable profile is comparing Insidious to The Haunting Connecticut because the film is still new and the fact they need to get the right advertising and then make a profile of those that ca,e to watch it. Also because these films are similar so the amount of people who have gone to view the film are expected to be the same.
One Missed Call
At what point in the trailer are we told the name of the film? Why is this?
Why are we told who is starring in the film? How is this information given to us?
During the trailer we are not told whose starring in the film until the end of the trailer , where the credit are also shown. The reason for this is because the stars starring in the film are not high profile so therefore so the audience will not be aware of who they are.
What clues does the music give us as to what type of film the trailer is advertising? Does the trailer come with a voice over and if so, what can you tell about the voice being used?
Dialogue dominates most of the trailer as the characters can be heard talking in the background. Non-degetic sound that can also be heard in the background which builds up tension and suspense as nursery music can be heard been played in the background.
Why do you think this voice was chosen? What effect does this have?
The dialogue that can be heard in the background enables the audience to gain information regarding the plot, as the characters give the audience an insight into their lives and the mysterious events taking place.
How does the speed of what we see compare to watching a clip from a film? Why is this?
The speed is very different because in the trailer specific clips from the film have been put together to build tension to gain the audience’s attention, so they are persuaded to go and watch the film.
Does the speed alter through the trailer or does it stay the same?
The speed alters throughout the trailer, this is done to create a particular atmosphere. For example, as something tragic is about to occur in the trailer the speed on the trailer increases and the cuts of the scenes get shorter.
What information are we given about the film? At what point in the trailer is this information given?
This extra information is given to the audience so the audience have a background understanding of the film, which is based upon the Japanese thriller 'Chakushin ari' which is a very popular horror movie that gained a lot of recognition.
What type of audience is the trailer aimed at? How can you tell?
This film is aimed at a younger audience due to tragic plot which is frightening as well as being captivating.lm is a young child which younger viewers can relate to. The comparable profile is The Ring 2 because the film is still new and the fact they need to get the right advertising and then make a profile of those that have got to watch it. Also because these films are seen to be similar so the amount of people who have gone to view the film are expected to be the same.
Teaser Trailer Analysis
SAW IV
At what point in the trailer are we told the name of the film? Why is this?
The name of the trailer is revealed to the audience right at the end of the trailer. A this is a teaser trailer this part of the convention as they do not give out much information, and the name of the film is put right at end of the trailer.
Why are we told who is starring in the film? How is this information given to us and why ?
During the trailer we are not told whose starring in the film, this is because teaser trailers tend to have less text , as its not giving out to much information about the film as the film trailer will come out and give us all the information.
What type of action from the film do we see?
We see a woman holding a chain saw pointing it towards a man this informs the audience that violence takes place in the film. This show’s some sort of horror will be happening as a chain saw is consider to be a convention of horror film.
Does the trailer come with a voice over and if so, what can you tell about the voice being used?
Yes we hear a deep voice in the background reading the different titles that come up about the movie e.g the day the film will be released.
Why do you think this voice was chosen? What effect does this have?
The voice is quite deep and no face of the person talking is shown, the information that he is giving the audience fits with the scenes that have been shown this enables them to have some sort of understanding of what happens in the film.
How does the speed of what we see compare to watching a clip from a film? Why is this?
The speed is quite fast , as its a teaser trailer , it’s only giving little information about the film by showing clips from the best scenes to attract the target audience so when the actual film comes out the audience will go watch it.
Does the speed alter through the trailer or does it stay the same?
No , the speed tends to stay the same all the way through out the trailer.
What information are we given about the film? At what point in the trailer is this information given?
At what point in the trailer is this information given?
After 47 seconds the last 3 minutes of the film.
What type of audience is the trailer aimed at? How can you tell?
The teaser trailer is aimed at a younger target audience as the age band 15-24 have got the highest percentage of viewers who went to watch the film. We also see that this profile don't provide the information for the actual movie Saw 6 its been compared to another Saw movie as they have used that information to estimate what the target audience for the film will be and what's the highest age group will turn out to go watch the movie.
Insidious
At what point in the trailer are we told the name of the film? Why is this?
Why are we told who is starring in the film? How is this information given to us? Why?
We are not told who star’s in the film. This is because a teaser trailer don’t seem to have much text within it because they don’t last very long.
What type of action from the film do we see?
In the following scenes both characters can be seen looking straight at the camera showing different emotions. The first image with the man shows that usual and unexceptionable action takes place. Whilst the woman in the second images appears distressed. These images create the mood and tension to attract the viewer to go and watch the movie when its out.
What clues does the music give us as to what type of film the trailer is advertising? Does the trailer come with a voice over and if so, what can you tell about the voice being used? Why do you think this voice was chosen? What effect does it have?
There is very little sound as most of the sound is of a person talking about the film, giving us little hints to what events take place in the film.
How does the speed of what we see compare to watching a clip from a film? Why is this? Does the speed alter through the trailer or does it stay the same?
The speed of the trailer is different as the speed increases and decrease in certain part this is done to attract the audience's attention, also so they can absorb the information being given.
How does the speed of what we see compare to watching a clip from a film? Why is this? Does the speed alter through the trailer or does it stay the same?
The speed of the trailer is different as the speed increases and decrease in certain part this is done to attract the audience's attention, also so they can absorb the information being given.
What information are we given about the film?At what point in the trailer is this information given?
What type of audience is the trailer aimed at? How can you tell?
This film is aimed at younger audience due to tragic plot which is frightening as well as being captivating also, the main character in the film is a young child which younger viewers can relate to. This comparable profile Insidious to The Haunting Connecticut because the film is still new and the fact they need to get the right advertising and then make a profile of those that can go to watch it. Also because the films are seen to be similar so the amount of people who have gone to view the film are expected to be the same.
This film is aimed at younger audience due to tragic plot which is frightening as well as being captivating also, the main character in the film is a young child which younger viewers can relate to. This comparable profile Insidious to The Haunting Connecticut because the film is still new and the fact they need to get the right advertising and then make a profile of those that can go to watch it. Also because the films are seen to be similar so the amount of people who have gone to view the film are expected to be the same.
(REC)
At what point in the trailer are we told the name of the film? Why is this?
The audience are told the name of the film towards the end of the teaser trailer this is to make the name of the teaser trailer more rememberable to the audience.
Why are we told who is starring in the film?
The audience has not been told who is starring in the film because, teaser tend to contain less written information as to leave the audience in suspense; also this may have been done because the actors my not be well known.
The audience has not been told who is starring in the film because, teaser tend to contain less written information as to leave the audience in suspense; also this may have been done because the actors my not be well known.
What type of action from the film do we see?
Firemen can be seen running up a block of stairs in a flat, it appears to be an emergency but no smoke or fire can be seen coming from the flat; but a scream could be heard from upstairs this is a lead up to a mysterious scene.
What clues does the music give us as to what type of film the trailer is advertising?
Music can not be heard in the background but, phone calls can be heard in the background by the dialling of numbers informs the audience that the film is based on a phone call, also sounds of a recorder can be heard in the background reinforcing the story line.
Does the trailer come with a voice over and if so, what can you tell about the voice being used?
Most teaser trailer do not come with a voice over but they mostly have conversations that can be heard in the background; but in the beginning of this trailer somebody can be heard in a radio like voice given information to the firemen.
Why do you think this voice was chosen? What effect does it have?
This creates a mysterious tone as it makes the audience curious to what information the firemen are receiving, and the reason for the screams coming from up stairs. In addition, this is part of a horror convention so the audience will therefore be able to identify the genre of the film.
How does the speed of what we see compare to watching a clip from a film? Why is this?
The speed of the teaser trailer is much faster compared to watching a film, because it is meant to create suspense and leave the audience curious; as well as fitting all the necessary information for the audience to understand the basic concepts of the film e.g. identifying the genre.
Does the speed alter through the trailer or does it stay the same?
The speed of this trailer slightly increases as the firemen are running up the stairs this is to create drama and suspense within the audience as they are getting closer to the door at the top of the building the speed decreases. The speed immediately increases rapidly as a young girl can be seen with what appears to be blood on her face and on her clothes.
What information are we given about the film?
We are given facts about the Spanish emergency service this is to enable the audience to have an understanding of the plot of the film, as so they are aware of what to expected from the film. In addition,to highlight that they receive a large number of phone over 23 millions but a small majority of 4 calls which are unclassified, as the 4 unclassified calls are shown it soon changes to 5 this highlights that the call that the firemen are going to now is an unclassified call.
At what point in the trailer is this information given?
This is shown to the audience immediately at the start of the trailer, this is to enable the audience to identify whether it is a independent film or block buster film. As well as giving them recognition regarding other film they have distributed.
What type of audience is the trailer aimed at? How can you tell?
Due to the fact this is a horror film they usually have similar conventions therefore this should have similar target audience from my previous analysis of horror teaser; so the target audience is 15-24.
Poster Analysis
Fast Five Poster
Main colours used in the poster -
Blue: is the colour of the sky and the sea which represents coolness. It symbolizes trust,loyalty, wisdom , faith , truth heaven.(used to make the car stand out)
Black: is associated with power, elegance, death, evil ECT. (the background colour for the poster)
White: is associated with light,goodness, purity and virginity. it is used to be the colour of perfection. (used for the text)
Grey: is a neutral colour. brings out strong emotion although it is seen as a cloudy colour.
Overall these colours bring out a different aspect of what shown on the cover and for the audience to figure out what action will be in the film.
Symbols used in the poster -
The car can be seen as a symbol. It brings out danger , show’s its more of a masculine film and the fact that on the poster we also see 5 men with the car being centre of attention.
Main figures/objects/background of the poster-
The main objects on the poster are the “car” and the ‘5 faces”. The car is the centre of attention as its a light blue where as the 5 faces are n a black background and they are more of a grey and white mixed together to make them stand out.
Messages & intended audience-
There is text on the poster which of those is the name of the film “Fast Five” with a slogan below it “Feel the Speed. Feel the Rush” and the fact that it’s being released Summer 2011. All this information is very important as the audience are given the name of the film , and when it will be released. The poster looks to attract mainly those that like action and more of the male’s than females.
Persuasive techniques -
The main stars of the film and their names have been put on their picture,This will attract the audience as they know the main characters are of high profile and from seeing all the other releases of the film. The title of the film is big and bold it which will gain the audience’s attention as there is not much text on the poster. Also the fact they have given a website at the bottom, encourages the viewer to go on the site and find out more information regarding the film. There’s also a release date , yet some people may say it’s not clear as it just say’s “Summer 2011” as it is not being specific about when the film is released in cinema.
Genre conventions -
The convention is the car which make’s the genre of the film an action , also with the face’s of the stars supposing to be starring in the film with the different expressions on their faces.
Star used as a USP (Unique selling point) -
There are 5 stars used on the poster , with 4 of them appearing in the previous of the collection. There is a new addition “The Rock’ which could be seen as the star used as a USP because he’s a new addition and everyone will be curious to see what his role of the film will be.
Expert witnesses -
This film does not use any of the above.
What pleasures (gratifications) are promised -
The gratifications promised is an action / thriller ride.
Attention -
The attention gained is done through the face’s of the stars and the facial expressions on their faces. The fact they are all looking at different directions and at the different things.
Tagline -
“Feel the Speed. Feel the Rush”
Production Constraints
On the poster there is very little written information as the image is the main focus to attract the audience's attention, so they are curious and anxious to go and view the film at the cinema. The poster has a large title to attract the target audience required, as this is part of a film poster convention due to the large bold title which have bold colours. These posters tend to be placed on buses, billboards even in cinema’s to let people know when the film will be released.
Conclusion
Overall i think the poster is quite effective as it does the job it’s suppose to. We see this because it show’s an equal balance in text and the actual picture. The written information is relevant, as well as drawing the target audience to want to watch the film. There is nothing on the poster that is offensive or any messages that may effect the marketing campaign.
Insidious Poster
Orphan Poster
X-MEN
Mind Map
Difference between teaser & theatrical trailer.
Presentation On Insidious
Identify the studio:
Film District- is the production company responsible for making the film. The budget for the film was very limited.
Momentum Pictures- distributed the finished producing
In terms of money made, Insidious was the most profitable film of 2011.
Film's title
The name of the film is given at beginning of the trailer this is because they manipulate the name of the film ‘Insidious’
Year of release
1st April 2010 (America)
29th April 2011 (England)
Main stars/performers
Trailer usually tends to have the names of people starring in the film, but each trailer presents them differently to the audience. In this trailer we are told who is starring in the film so that the audience is made aware of the actors playing the characters in the film, also to have an insight of what to expect from the film. As they are not the main focus of the film this is shown at the end of the trailer, with the names of the people that created the film.
Director
The audience is informed of the director of Insidious because he made a successful film in the past years which are, Paranormal activity and Saw
Rating
The audience is informed of the director of Insidious because he made a successful film in the past years which are, Paranormal activity and Saw
Running time of trailer
102 minutes
Genre
Supernatural Horror/ Thriller
This makes Insidious a hybrid film
Taglines
'Insidious Is’ this is the first tagline to appear. It really does leave the audience puzzled and wanting to know more about the film. It also has “Beyond your dreams and imagination” basically telling the audience that the film is much more in depth and deep than they would think it is.
Accolades
Accolades have not be given.
Type of trailer
This is the main trailer
Intertextuality
Has your trailer used any subtle/less obvious techniques to similar themes to other films;
eg in the Terminator films you always see a motorbike chase in the films and trailers and same one always says ‘ I’ll be back’ or the trailers have the same theme music
Yes it does because the trailer mentions other horror films such as, Paranormal Activity and Saw which he has produced. In addition in the trailer there is horror conventions revealed by the haunted house with unusual activities taking place, as well as things of the unknown.
Website
Does the trailer include a website? Why?
What are the advantages of including a website for the Studio?
Yes so that the audience is able to go on the website and get information that have not presented in the trailer, also it promotes the product.
Introduction
Identify which type of trailer it is:
Teaser Trailer
A teaser trailer or teaser is a short trailer used to advertise an upcoming movie, game or television series.
Teasers, unlike typical theatrical trailers, are usually very short in length (between 30–60 seconds) and usually contain little, if any, actual footage from the film. Sometimes, it is merely a shorter version of a main theatrical trailer.
They are usually released long in advance of the film they advertise. One of the reasons for the name "teaser" is because they are shown usually a long time (one or one and a half years) before the movie comes out, so as to "tease" the audience and they do not give a release date it often ends with ‘coming soon” or “June 2012”. The idea of the teaser is to create enigma so that the audience has many questions and is leave puzzled so that they will go and watch the film and have their answers to their questions answered.
Main theatrical trailer
A main trailer is usually about 2 minutes and 30 seconds in length and will include the typical code and conventions of trailers.
Main Discussion
How does the trailer start?
Before the trailer starts, a certificate by the MPAA, (America’s version of the BBFC) is shown to inform the audience of the trailer’s rating, the rating also covers the legal considerations
This is to enable parents or guardians to determine whether or not the film is appropriate for the younger views to watch as it may contain sex scenes, violence and in this horror.
Genre
The following trailer is taking place within the family home which is significant as finding a stable home have been their priority as they have been unable to do so as mysterious things keep occurring; which is part of a horror convention due to the mysterious house. the trailer also shows the unexplainable things that is happening within the families home.
Moreover, the audience can establish this through the use of the props that have been used in the trailer. In the trailer a rocking horse have been used to highlight the unusual activities that take place in the family home, as the rocking horse can be seen moving by itself without any assistant this could show that their may be a ghost riding the rocking horse highlighting the horror conventions. In addition, a ladder have been used for the same use the young boy suddenly drops from the ladder landing of the floor the mystery as to why he suddenly dropped off the ladder, special effects have also been used to create the breaking of the step of the ladder.
The use of typography is the trailer is significant because, the name of the film is mixed around to form a new word and meaning e.g. ‘Is Insidious’ this emphasises the meaning of the film which means cunning and treacherous; therefore reinforcing the meaning throughout the film.
Narrative and characters
The significant moments that have been chosen in the trailer are the main parts of the film. The editor has purposely put little shots of these scenes as he dose not want to give away to much of the plot of the film, as well as wanting to engage the characters and persuade them to go and watch the film when it has been released. The star vehicles that have be shown in this teaser are figured to be the main characters of the film although they are not big film stars the have still be shown. The plot has been given through the different scenes and the dialogue. In Torodov’s theory he says that a film should have 3 parts to it. The equilibrium, disequilibrium and the new equilibrium. However in a teaser trailer we only find the first two equilibrium and disequilibrium because they don’t tell us the ending to the film because the audience is suppose to go watch that at the cinema for them to find out all the answers to their questions from the trailer. They are left in suspense after watching the trailer. Also some of Claude Levi-Strauss says that all narratives have to driven forward by the conflict and the series of opposite forces and he called this the theory of Binary Opposition and it is used to describe how each main force in a narrative has its equal and opposite. So if theirs light there should be darkness, if theirs and antagonist there should be a protagonist.
The enigma
Enigma is to leave the audience puzzled with many questions and problems in their heads that need to be solved and this will only happen if the go and watch the movie. This is the whole point of the teaser trailer as it is suppose to leave the audience in suspense and anxious and this should persuade them to go and watch the film.
Accolades/Reviews
Although there are no major accolades include in the film trailer, a link is made between the film Saw and Insidious, the audience is informed that the director of both films is the same.
Editing and Camera Shots
The editor has taken many shots from different scenes that will capture the audience’s attention and he has put them all together. his done this to create excitement as well as tension and suspense because all these clips are from different scenes and they don’t link. So it leaves the audience in suspense and will have persuaded them to go and watch the film. Different camera shots have been used over the shoulder shot to emphasise the dialogue between characters. Also the cut shot has been the common shot used to put all these scenes together, as well as using the low angle and high angle shots to show different scenes that have been shot at different angles. Not much action is involved because its more of a psychological horror film, but there is one specific scene that is shown in the child’s bedroom. Throughout the teaser there lighting has been changed in some parts its really dark to create the mood and the atmosphere as most horror films have a convention of using dark colours to enhance the dark atmosphere the director wants to create.
Sound
Diegetic and non-diegetic sound have been used in the trailer, non-diegetic sound can be heard a start of the trailer s a scratching and squeaking sound can be heard also a ticking sound can be heard through the use of a metronome. Moreover, the use of the repetitive sound of the ticking creates a beat within the audience’s mind creating a steady pace in the trailer. Also, the sound of the step of the ladder can be heard cracking and breaking this creates anxiety can well as making the scene seem realistic. As well as a sound of a crying baby can be heard in he background this makes the audience curious and worried as to why the baby is crying. Towards the end of the end of the trailer as the tension and excitement emerges dramatic music can be heard in the background to add empathises to the while trailer.
In addition, this is combined with dialogue that can be heard in the background this enables the audience to have an understanding of the character’s lives through their discussions as well as revealing the plot to the audience. In parts of the trailer sound have not be used, this is done to create suspense and enhance the mysterious atmosphere.
Presentation
Part 1
Part 2
Part 3
Part 4
Audience Research
Pearl & Dean
Target Audience Research & Video
Through the use of carrying out this interview, we gathered the reasons as to why horror films are certified 15+. Due to the use of characters , props and the pace of the film. Younger viewers find it uncomfortable and frightening to watch the horror films by themselves. In addition this supports our decision to give our trailer the certification of viewers aged 15years and above.
Questionnaire
Pearl & Dean
From our results we collected we gathered that "Scream" and "Paranormal Activity" were the most common films that had been watched. From accessing Pearl and Dean we were able to gather information regarding each film. Both films were given a rating of 15 years and above.
By our research on Scream we found that there were no sexual scenes but there was use of strong language such as "f--k" and "s--t" and scenes of kissing. In contrast in Paranormal Activity leaves a psychological effect as the viewers immagination creates the effects they experience.
Overall to achieve a target audience of 15+ we decide to make a psychological and horror which makes our film hybrid. The psychological is the phone and the video she views on the phone as it leaves her in a state of panic and agitation. The horror is the knife as it shows explicit violence as the knife represents danger and aggression
By our research on Scream we found that there were no sexual scenes but there was use of strong language such as "f--k" and "s--t" and scenes of kissing. In contrast in Paranormal Activity leaves a psychological effect as the viewers immagination creates the effects they experience.
Overall to achieve a target audience of 15+ we decide to make a psychological and horror which makes our film hybrid. The psychological is the phone and the video she views on the phone as it leaves her in a state of panic and agitation. The horror is the knife as it shows explicit violence as the knife represents danger and aggression
Target Audience Research & Video
Through the use of carrying out this interview, we gathered the reasons as to why horror films are certified 15+. Due to the use of characters , props and the pace of the film. Younger viewers find it uncomfortable and frightening to watch the horror films by themselves. In addition this supports our decision to give our trailer the certification of viewers aged 15years and above.
Questionnaire
Questionnaire Results
Questionnaire Results Graph
(Close Analysis)
1) What Gender are you?
2) What age category are you in?
3) Where do you hear about films currently being released ?
4) Should horror trailers scare the target audience?
5) On a scale of 1 being most important and 3 being least how important is music in a horror trailer?
6) Does music help create tension in horror films ?
7)Rank the films 1 being scary 5 being least scary?
8) Please circle what conventions should be included in horror films ?
9) How long should a film trailer be ?
10) Which of these colours best suit a horror film
11) How much information do you expect to see ?
(The summary and the evaluation of each questionnaire is included in our evaluation)
Planning Our Trailer
By planning our main trailer through the use of brainstorming this enabled us to cover the concepts needed for a trailer such as setting , lighting and location. Our first brain storm shows our list of ideas that we were considering for our main trailer. Once this was completed and we discussed the appropriate things that is needed in a trailer we created our final plan.We then developed this into a story board and a working script.
Draft
Final Plan
Story Board
Our story board was created from the development of our mind maps both the draft and the final plan to put together a step-by-step sequence of what scenes our trailer will have. During the course of our planning and organisation we received constructive criticism regarding our initial ideas which brought about the decision to change and develop the plot of our trailer.
First Draft
Final Story Board
Working Script
Our working script shows the actions, expression and dialogue of the characters taking part in our trailer. This also includes all the other relevant information that has not been included in our story board. As well as changing our story board we had to change our working script as the information in the first story board was not relevant to our final story board due to criticism and feedback.
First Draft
The Unknown
The Unknown
1. EXT.
A young girl approximately 16 years of age, called Lisa, leaves her house and starts to walk towards the local park where she is going to meet her friend.
2.EXT.
Lisa walks past her front gate to make her way towards the local park, as they arranged to meet at 1pm.
3.EXT.
In order to get to the park, Lisa has to pass through an industrial estate where the River Thames can be seen in the background.
4.EXT.
As Lisa’s walks past the industrial estate the street is empty of people and the only sound that can be heard is her footsteps on pavement and the rustling of the wind.
5.EXT
When Lisa arrives at the park entrance she makes her way to the top of the park
as arranged, by walking up the pathway where there is a sitting area.
6.EXT.
Lisa arrives and nobody’s there she takes a seat at the bench and decides to wait.
7. EXT.
After a while waiting about 10-15mins Lisa discovers a phone beside her by the bench. Lisa hesitates to pick it up but eventually she does. She hesitates to pick it up but eventually she does
8 EXT.
Whilst Lisa is waiting she discovers a phone beside her on the bench
9.EXT .
Lisa hesitates to pick it up but eventually she does she notices a play button on the screen.
10. EXT.
Lisa looks at the phone once again questioning her self whether or not to click play.
11.EXT.
A disturbing video is playing as Lisa clicked the play button on the phone.
12.EXT .
Lisa is frightened and overwhelmed by the footage she has just seen on the phone.
13.EXT .
Lisa’s immediate reaction is to run and escape from the park, as what she has just seen have left her worried about her safety.
14.EXT .
Lisa suddenly pauses and stops running as she notices something unusual moving in the distance
15.EXT.
The phone suddenly vibrates in Lisa’s hand a message has come through, Lisa opens it and reads the
Final Working Script
The Unknown
1. Int.
A young girl approximately 17 years of age, called Lisa is in her home in Greenwich. She can be seen walking up a flat of stairs and along a long narrow corridor towards her bedroom, after watching late night soap on the television. Every night before Lisa goes to bed she ensures that she has checked her email to see if she has received any new mail
2. Int
Lisa eventually reaches her bedroom and walks towards the laptop which is located in the corner of her bedroom on her desk.
3. Int
After sitting down on the chair Lisa begins to log into her computer
4. Int
Searches up her hotmail to access her inbox, she signs into her email and realises she has received a new message from and unknown sender
5. Int
Lisa immediately begins to panic and starts to breath heavely as she is reading the information on the screen “You thought it was over but the game has just began”!!!!
6. Int
Straight after Lisa receives the message the unknown character is seen swinging a set of keys in a mysterious way
7. Int
Lisa is seen again looking extremely worried whilst sitting in front of the computer screen
8. Ext
Lisa is looking increasingly out of her comfort zone
9. Ext
Lisa suddenly no longer appears in her bedroom but in what appears to be an outside shed. She looks frightened, daunted and terrifies with a badly bruised and battered face with a blood stained ripped t-shirt.
10. Ext
It is dark outside and the unknown character can be seen again walking towards an outside door holding the set of keys that was seen earlier. The character then outs the keys into the door and begins to open it
11. Ext
Door opens and the back of Lisa’s body can be seen but she is not moving
12. Ext
Suddenly the front of Lisa’s bodt appears, the room is dark and nobody appears to be there, a knife can be seen put up against lisa’s throat and she screams.
following text; “I CAN SEE YOU !”
16.INT.
Lisa suddenly appears tied up in an unknown location with a knife to her throat.
Location&Props&Characters
Planning Draft
Final Plan
Pictures
Characters - Review in Evaluation Questions
Props- Review in Evaluation Questions
Filming Equipment
(Review in Evaluation Questions)
Film Poster & Magazine Planning
In our planning for for our teaser trailer we also had to make a magazine front cover and a poster. We did research by doing a questionnaire which covered a range of questions regarding how a horror film magazine should be presented. This enabled us to be able to meet the correct criteria for our magazine. We also looked at a range of magazines as well as film posters. This aloud us to be able to know which information is suppose to be on both the magazine and poster. Example - Magazine should have bar codes , Website and many attractions that will get the target audience attention to persuade them to buy it. A poster has to be eye catching and appealing so when the film comes out the they will go watch it.
Film Poster Draft
Magazine Draft
